Pasher Products Brand Story

Brand Story

Pasher Products was born out of both necessity and passion. As a Black woman with natural ethnic hair, I struggled for years to find products that truly nourished my hair and skin. The dryness I experienced was relentless, and my everyday go-to products no longer worked. At the same time, I was on a journey toward a healthier lifestyle — caring for my mind, body, and spirit through better nutrition, fitness, and natural living.

That journey led me into my own kitchen, where I experimented with plant-based ingredients and created my very first whipped body butter. The results amazed me, and with encouragement from a friend in the beauty industry, I expanded into conditioners, edge gels, and even beard oil. What started as a solution for my own needs quickly became something others loved too — men and women alike.

Along the way, I learned an important lesson: it wasn’t just about creating products, but creating products I could be proud of — with scents I loved, branding that reflected me, and formulas I trusted. Years later, when those same hair and skin challenges resurfaced, I revisited my creations with fresh vision and renewed commitment.

Today, Pasher Products represents more than skincare and grooming — it represents passion. My name is Candace Hines, and this is her passion — Pasher. These are products made with integrity, crafted with care, and shared with love. I’m proud to offer solutions that empower confidence and well-being, and I thank you for supporting my journey and my company.